Lately the budget-friendly shoe firm Payless pulled a savage prank on trend influencers in California. ‘Payless’ took over a former Armani retailer in Santa Monica, stocked the cabinets with their sneakers and opened the doorways of the pop-up retailer to influencers underneath the faux model title Palessi.
The style fans have been made to consider they're purchasing from high-end trend collections, when the truth is the shop was full of disguised Payless sneakers, with just one alteration – the worth. The most important provide the shop scored was a pair of sneakers value $19.99 which was bought for $640. Inside just a few hours after opening the shop made $three,000.
Though fashionistas have been tricked into believing they're shopping for designer items, ultimately, the purchasers misplaced nothing. Payless refunded the cash they spent and allow them to maintain the sneakers without cost.
Palessi turned out to be a giant hit, with fashionistas complimenting the standard and magnificence of the footwear. In an excellent advertising transfer, Payless used the hilarious ‘gotcha moments’ of their shoe reveals into an advert marketing campaign.
In line with ADWEEK Payless CMO Sarah Sofa stated. “The marketing campaign performs off of the big discrepancy and goals to remind customers we're nonetheless a related place to buy inexpensive trend”. With the hilarious stunt, the shoe firm proved a excessive worth doesn’t all the time imply prime quality, so why not purchase cheaper trend?
Watch the Payless experiment under
[youtube https://www.youtube.com/watch?v=7YR2bovjfMU]
[youtube https://www.youtube.com/watch?v=xpqqKRlqZfU]
Folks reactions have been combined. Whereas some praised Payless for a genius advertising technique
Others couldn’t maintain again their harsh phrases about consumerism
,Lately the budget-friendly shoe firm Payless pulled a savage prank on trend influencers,BoredPotato
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